bACk eASt is "guerrillart",  a passionate blend of guerrilla marketing and street art, it is an authentic "WHAT YOU SEE IS WHAT WHAT YOU WEAR" movement of emotions and thoughts that are disguised as designs on city streets and shirts. The images are intended to be of a universal nature and understanding, but for your individual experience. First it catches your eye, then it interrupts your thought, and it keeps poppin up all over, you see it on the highway, the train station, the bar bathroom, the street sign, the old brick wall in the parking lot, you see it on the sidewalk, the footbridge, the underpass, the news stand, on vacation, on tee shirts, WHAT YOU SEE IS WHAT YOU WEAR.